Blog
Making your Website
ADA Compliant is a Must
Web Accessibility is a feature your website will need. The Americans with Disabilities Act (ADA) requires many businesses, associations, and non-profits to have their websites and marketing materials ADA compliant.
Businesses are considered to be places of public accommodation, even government sites, commercial websites selling goods or services, and websites open to the general public need to be ADA compliant.
The good news is having your website ADA complaint is something we at Washington Graphic Services can do quickly and affordably.
We can review your existing website and give you a quick overview of what it would take to make your website ADA compliant. Many sites may require only a few hours of our time or you can allow us to upgrade your existing site and make it ADA compliant.
Take adequate steps for your online business to make it accessible to the disabled by contacting Washington Graphic Services.
Give WGS a call at 301-312-6803
Content and Coding That Works for Google Search and Rankings
Is the contention your website failing to rank? Find out why and how to create engaging, helpful content that meets Google's standards.
People can often assume that if you have a website, you are listed on search engines and will appear with subject terms typed into the search window. Not true. Search engines exist to make money, not to list or rank you for free. You have options…. these take time, resources, and effort. Paid search ads can put you where you want to be listed if approved by Google. But you must prove to Google you are legitimate and that you offer what your website claims. This process can take time and Google doesn’t make it easy. Costs to be on Google Ads will depend on what your products and other services are and who your competition is. You create a budget and Google will stop showing your ads and website after your budget is spent for the month.
If getting sales or calls from your website is critical then this is the most sure-fire way of making it happen faster.
(SEO), Search Engine Optimization is a methodology of getting your website listed through a process of content, how your website is built, techniques and technologies built into your site, and ongoing requests to be listed by a professional. This method takes time, search engines call this the “organic” listings or the (free) listings. Both efforts to get your website on search engines can be done at once. Patience will be required because no search engine will guarantee you a timeline of placement.
Washington Graphic Services strongly suggests you have your website built from the ground up with the latest tools, techniques, and content that a professional website builder can provide. The backend code (the invisible part) can be the huge difference between having a great searchable site… to not.
Call Washington Graphic Services… we build great websites that get you listed.
Happy Memorial Day!
AI Can Help Your Business:
Blog and Social Media Posts
Businesses small and large can really struggle finding and writing current content for their websites, blogs and social media. AI is a new tool that can really help and Washington Graphic Services can take that content and create graphics and original artwork into dynamic posts.
- Content is “King”, new and relevant content is how you are found on Google.
- The first step in writing better blog posts is to come up with ideas that people are interested in.
- You might be a whiz at coming up with new ideas, but you can use AI tools if you’re in need of content.
- Proofread your writing, catch grammatical errors and improve your blog post’s flow using AI.
- Implement relevant keywords suggest by AI.
Washington Graphic Services helps businesses with all their marketing and creative needs. Give us a call!
QR Codes Help Your Clients Stay in Touch
QR codes on your marketing materials is a great way for customers to add you to their contact lists. Washington Graphic Services can customize all your materials, such as websites, brochures, business cards, websites and signage with QR codes. Customers (and potential customers) scan your QR code with their phone and it's placed directly into their phone contact lists. This is a quick and accurate way to keep clients in contact with you.
Call Washington Graphic Services for all your marketing and promotional needs… we do it all.
What is ADA compliance?
The Americans with Disabilities Act was instituted in 1990 in an effort to end discrimination based on differing abilities. This was established for protections against discrimination based on race, religion, sex, or national origin. The ADA is requiring organizations to provide “reasonable accommodations” to employees with disabilities.
Businesses are considered to be places of public accommodation, even government sites, commercial websites selling goods or services, and websites open to the general public need to be ADA compliant.
The good news is having your website ADA complaint is something we at Washington Graphic Services can do quickly and affordably.
Call our team to get you ADA compliant today!
Happy Holidays!
Happy Thanksgiving!
Happy Halloween!
Website Maintenance: Why is it Necessary?
Having a business website is not a set it and forget it marketing effort. Website maintenance requires new, updated and relevant content to ensure your brand’s success.
Websites are built for a purpose. That purpose might be to sell a product, share information, email marketing or provide a service. No matter what the purpose of the website is, it needs to be maintained in order to achieve its goals. In order to make sure that your website is achieving its purpose, web maintenance is essential. Website maintenance includes tasks like monitoring web traffic, updating content, and ensuring that the website is secure. If you're a small business owner, you know that maintaining a website is necessary for your success. Here are the different types of web maintenance that need to be done on a regular basis for success of being found and ranked high on search engines.
- Security updates
- Plugin and theme updates
- Content updates
- Backup and disaster recovery
- Performance monitoring and optimization
- Security scanning
- User management
- Accessibility testing
- Uptime monitoring
- SEO monitoring
- Support and maintenance plans
The average cost of web maintenance services can range from $200-$1,000 per month. However, the actual cost will depend on the size and complexity of your website, as well as the number of pages that need to be updated on a regular basis. Contact Washington Graphic Services for website design, production marketing and maintenance.
STAY RANKED HIGH ON GOOGLE WITH ANNUAL WEBSITE REVIEWS
Sites compete with each other every day to nudge themselves higher on search engine rankings maintain top status.
Make sure you're website is running at its best with an Annual Website Review from Washington Graphic Services - we will break down your website with in-depth analysis tools and expert insight to discover what needs to, or can, be improved. To give you an idea of what we will do for you, here is a short sample of improvements that can be made:
- Adding an SSL certificate
- HTTPS redirect
- Fine-tuning and adding metadata
- Social media creation and linking
- Mobile site creation
- Sitemap creation
- Compressing site images
- Fixing errors such as broken links and resources
... and more.
Fixing errors will get you up and running and back in the rankings. But simply fixing errors is never enough in today's online market, and improvements need to be made. Whatever your case, Washington Graphic Services is up to the task. We will review your website and make the necessary changes to blast it up in search engine rankings and perform smooth as butter. Have your website found it no time. Give us a call at
Happy Labor Day 2023!
30 years Experience in Creating Unique Logos and Branding
Washington Graphic Services (WGS) have been creating original logos and branding for large and small business for over 30 years. If your business needs a new brand identity or a refresh from an existing logo consider Washington Graphic Services.
We can create a new logo for a business, organization, special event, anniversary or trade show. Our creative team can incorporate your logo in brochures, websites, packaging and corporate identity materials.
A logo is important because it:
1. Reveals your identity
Imprinted on your products, your business card and your website, your logo communicates ownership. It can tell the world/potential customers who you are, what type of product or service you sell, or what benefit you offer consumers.
2. Invites new customers to get to know you
People are drawn to interesting design and color. The logo that marks your package or adorns your storefront should be designed to draw interest and pique the curiosity of your potential customers, prompting them to at least look, and hopefully purchase your product.
3. Distinguishes you from the competition
A good logo reflects who you are, describes your products and business. Your logo should also distinguish you from everybody else. A good logo should dare to be different.
4. Creates brand loyalty
From time to time, a company will redesign their logo, perhaps to update their look or reflect some other corporate change. As a marketer, I get this. As a consumer, I hate it. When I’ve become accustomed to my favorite brands’ logo and they change it, I feel a little betrayed. Now I’ve got to retrain my brain to look for something new. Brand loyalty is huge and something every business needs to foster. A recognizable and familiar logo goes a long way toward building brand loyalty.
5. Your brand can be everywhere
Placing your logo on all of your marketing, packaging, products, social media, website, etc. is a way to advertise your brand and your message consistently.
WGS creates customized logos for all our clients. We provide 6-10 original concepts for each project and allow our clients the flexibility to choose elements, color, fonts and illustrations from each presentation.
Call Washington Graphic Services and let us create a logo, brand and corporate identity packages for you. We are fast, responsive and experienced.
Keep your Business Website Updated, Ranked and Relevant
Some clients only call us when their website is down, broken, blocked by Google/search engines or isn’t functioning as it should. Keep your website updated, working correctly and get new business.
Washington Graphic Services suggests you call us to:
1) Refresh your website with new content (new content is king)
2) Multiple browser compatibility (this compatibility issue is forever)
3) Check on broken links (content is always changing. Links will break)
4) Speed check (Making your website load fast will keep clients on your site)
5) Allow users to interact with you (feedback forms and client access)
6) Search engine friendly (We work with Google on a daily basis and follow forever changing guidelines and programming updates)
7) Website analytics (know who gets to your website and statistics on traffic and where they come from)
A website is never finished. It is always in a state of improvement of content and compatibility. Leaving your site untouched after all your initial effort in not wise, (new content is how you are found). Keep updating it regularly. If you have any query related to web development or maintenance, you can contact Washington Graphic Services a leading web development company in the Washington DC area providing web development, website maintenance, graphic design, branding, printing and marketing.
Happy 4th of July 2023!
Google Business Profiles, Google Maps with Annual Website Reviews
Getting onto Google Maps, Business profile listing and search requires a lot of work. To keep your business search engine rankings you must make an on-going effort. This is not a one-and-done process.
Make sure your website and Google accounts are maintained with "Website Reviews" from Washington Graphic Services - we will break down your website with in-depth analysis tools and expert insight to discover what needs to, or can, be improved. To give you an idea of what we will do for you, here is a short sample of improvements that can be made:
- Adding an SSL certificate
- Adding new content, adding specials, keeping business hours current
- Certifying your address with Google
- HTTPS redirect
- Fine-tuning and adding metadata
- Social media creation and linking
- Mobile site creation
- Sitemap creation
- Compressing site images
- Fixing errors such as broken links and resources
... and more.
Fixing errors will get you up and running and back in the rankings. But simply fixing errors is never enough in today's online market, and improvements need to be made. Whatever your case, Washington Graphic Services is up to the task. We will review your website and make the necessary changes to blast it up in search engine rankings and perform smooth as butter. Have your website found it no time. Give us a call at 301-312-6803.
Happy Memorial Day 2023!
Advertising on Google, Yahoo, and Bing
Most search every day for products, services, news, and almost anything we need to know or buy. The listings at the top of each search are almost always placed ads. If you need to be found, paying to be listed is the best way to get there.
There are free (organic) areas including Goggle Business listings and Google Maps, but that too requires effort, application and most importantly PATIENCE. These search engines don’t make it easy, or user friendly. You must prove you are a legitimate business and prove your location too. The process, and the interface to do this right is not for the faint of heart.
There are many details to consider before getting your website listed… may we suggest you hire a professional firm that has done this many times. The process of application and how to get listed is always changing and so are their rules.
If you need help getting your business listed on search engines... give Washington Graphic Services a call.
We Make Websites ADA Compliant
Web Accessibility is a feature your website will need. The Americans with Disabilities Act (ADA) requires many businesses, associations, and non-profits to have their websites and marketing materials ADA compliant. Business that markets to the government will also be required to be ADA complaint.
What is ADA compliant? Often we start start with this checklist:
- Ensure Content has Appropriate Headings and Titles.
- Use Text and Font to Benefit the Users.
- Populate Tables.
- Identify Visuals with Alternate Text.
- Use Color Contrast.
- Websites Need to be Navigable.
We can review your existing website and give you a quick overview of what it would take to make your website ADA compliant. Many sites may require only a few hours of our time or you can allow us to upgrade your existing site and make it ADA compliant.
Take adequate steps for your online business to make it accessible to the disabled by contacting Washington Graphic Services.
Give WGS a call at 301-312-6803.
Happy St. Patrick's Day 2023!
30 years Experience in Creating Logos
Washington Graphic Services (WGS) has been creating logos and branding for large and small business for over 30 years.
Does your business need an updated logo or do you have a special event, anniversary or trade that needs a logo?
WGS creates customized logos for all our clients. We provide 6-10 original concepts for each project and allow our clients the flexibility to choose elements, color, fonts and illustrations from each presentation.
Call Washington Graphic Services and let us create a logo, brand and corporate identity packages for you. We are fast, responsive and experienced.
Happy Holidays 2022!
Happy Thanksgiving 2022!
Get listed on Google with annual website reviews
Websites are not automatically listed on search engine rankings such as Google, Yahoo and Bing. To get a free Google listing, Google Maps, and Ads you must put al ot of time and resources on making it happen.
Washington Graphic Services can review your website and its placement on search engines. Make sure you're website is running at its best with an Annual Website Review from Washington Graphic Services - we will break down your website with in-depth analysis tools and expert insight to discover what needs to, or can, be improved. To give you an idea of what we will do for you, here is a short sample of improvements that can be made:
- Adding an SSL certificate
- HTTPS redirect
- Fine-tuning and adding metadata
- Social media creation and linking
- Create Google Maps
- Mobile site creation
- Sitemap creation
- Compressing site images
- Fixing errors such as broken links and resources
Get one all the major search engines now… call Washington Graphic Services. We will review your website and make the necessary changes to blast it up in search engine rankings and perform smooth as butter. Have your website found it no time.
Happy Labor Day 2022!
Happy Fourth of July 2022!
Steps To Improve Your Website
Get Found on Search Engines – Blogs and News letters Can Help
Search engine optimization, or SEO, is incredibly important to get new clients and customers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are using search engines (like Google) to find your product or service. To be found your website needs relevant and updated content. New content can be added monthly by creating newsletters to your clients and email lists and then posting the newsletters on your blog and social media accounts.
Does your website have a blog and social media with updated content? Washington Graphic Services can help your business by creating, designing and posting industry related content so you are found organically on search engines. Give us call today!
Happy Memorial Day 2022!
How to Get My Website to Rank in Google Search
Websites don’t get listed on search engines such as Google, Yahoo and Bing by “magic". It takes a considerable effort to get listed in their directories, maps and listings. To be on the top of most listings you must pay search engines for paid ads (Google AdWords). Search engines also have free (organic) areas and listings along with maps. Free listings can also have reviews, phone numbers, business descriptions, and business hours/directions.
Washington Graphic services also offers Annual Website Reviews . We will break down your website with in-depth analysis tools and expert insight to discover what needs to, or can, be improved. To give you an idea of what we will do for you, here is a short sample of improvements that can be made:
- Update design or redesign
- Mobile and Tablet website production
- Secure areas as well as backups and copyright technologies
- Updating news, blogs, and social media content
- Adding an SSL certificate
- HTTPS redirect
- Fine-tuning and adding metadata
- Social media creation and linking
- Mobile site creation
- Sitemap creation
- Compressing site images
- Fixing errors such as broken links and resources
... and more.
Washington Graphic Services works to get your business and website on all major search engines. Give us a call.
St. Patrick's Day 2022!!
New Year's Day 2022!!
Happy Holidays 2021!
Happy Thanksgiving 2021!
What is Website 508/ADA Compliance?
It is a set of requirements and guidelines that has to be followed to ensure that information is accessible to individuals with disabilities.
Federal agencies and businesses that work with or have contracts with the federal government have to be compliant with Section 508. This law concerns any company that cooperated with federal agencies, including but not limited to legal organizations, private contractors, healthcare and financial industries, and more.
In order to make your website accessible, you have to follow the Website Content Accessibility Guidelines (WCAG 2.0). Also, check out the key features and make your website compliant with Section 508.
Washington Graphic Services can review your existing website and give you a quick overview of what it would take to make your website 508 and ADA compliant. Many sites may require only a few hours of our time or you can allow us to upgrade your existing site and make it ADA compliant.
Take adequate steps for your online business to make it accessible to the disabled by contacting Washington Graphic Services.
Every Business Requires Content Creation
Being in business requires you to "wear many hats”. You must be an entrepreneur, but you very likely have to be a content creator too. Between websites, e-newsletters, social media posts, and blogs, creating content has become part of the fabric of being a business.
Many clients ask: What works online?
It’s one thing to have a post on your website or Facebook, Twitter, or LinkedIn page - it’s another to have a post that engages people and moves them to like, swipe, click, share, or buy.
Washington Graphic Services writes, markets, and posts online content, including articles, e-books, social media posts, and e-newsletters. We always prompt all our clients to save every acquired email address they receive in their business dealings for future e-newsletter mailings.
In our postings we try these strategies:
- Have a conversation. Feel Free to be less formal, your tone should be one of a friend and less salesman-like.
- Say something of interest. Give a tip, tell a good story, give a great analogy. Create content that piques interest and has some valuable resources.
- Graphics and visuals work. We are a culture of visual scanners and we click through sites and web pages quickly. Create images that attract the eye and visually tell your story.
- Headlines capture interest. Headlines that work do two things: First, they bring you in, and second, they don’t mislead.
- Short-but-sweet. Writing online content is not writing a book. Your paragraphs need to be short; most often we suggest six sentences or less.
- Search Engine Optimization (SEO) works. Content and keywords related to your business can really help you get listed on search engines. Keywords, content, and tags (properly done) are important elements of search engine efforts.
- The Customer is king. Your online content is your “brand" and your business. Make all your created content worth your customers' time.
Happy 4th of July!
Get a Free Listing with a
(Google Knowledge Panel)
Show up on Google with a knowledge panel - all the most legitimate and certified businesses have one. When you search for a reputable company or person, you'll see a panel to the right of the rest of the search results, showing information about said person or company.
The information can include a business's hours, phone number, website, address, reviews, and more. Customers can leave reviews, call your business, get directions, and more directly from your knowledge panel. You can even integrate an "Order" or "Book" button on your panel to allow customers to book appointments or order products right from the panel.
Legitimize your business and make it easy for customers to interact with your business! Give us a call and we can set this up for you!
Business Websites Must Be Mobile
People visit websites on many different devices - phones, tablets, desktops, and more. In fact, MORE people visit websites through phones than desktops! In 2020, 61% percent of ALL website visits were through a phone, and only 36% of visits were through a desktop. Now is a more important time than ever to have a mobile website.
Business leads come from your website and our mobile websites can track and show how many people visit and contact you through your website. Washington Graphic Services can take your existing site and recreate it into a mobile version with all of Google's latest technologies to make your website ranked well on search engines.
We will ensure your site reshapes accordingly based on screen size, and optimize media based on device capability. We will include a mobile-only menu, mobile-specific media (images, video), and any additional requests you may have. Let us work together to boost your traffic through a smooth mobile-friendly website that users will love browsing, no matter the device they're using.
Contact Washington Graphic Services today - we are fast and affordable.
Too Much E-Mail SPAM and How to Stop It!
If you have a website with email directed from your domain, and you have contact information on your website, you are almost always a victim of constant SPAM! This is not only annoying, but it takes time out of your day to go through and delete it. Spammers will find a way to send you junk email... so you need to keep on top of it with the latest tools to keep them at bay.
Let Washington Graphic Services help. We can recreate your feedback forms using Google's latest anti-SPAM technology and we can recreate your email notifications and contact information with anti-SPAM features. This only takes us less than a day... contact us and stop the SPAM.
Broken Links & Widgets in WordPress Websites
Having broken links, widgets that no longer function, and errors on your WordPress site is bad news for both your human visitors and your site's searchability on Google and Yahoo.
Broken links are bad for your WordPress site for a few different reasons.
First, there’s the effect on your human visitors. If someone is clicking a link, they’re doing so because they’re interested in the content that they were told the link would take them to. So, by sending them to a broken link instead of the content that you promised them, you’re creating a frustrating experience for your visitors, and that by itself is a good incentive to find and fix broken links on your site.
Broken links aren’t just bad for humans, though, they’re also bad for robots. Specifically, the crawler bots used by search engines like Google.
First off, broken links waste your crawl equity in Google. Every 404 page that a Googlebot encounters as a result of broken links is a live page that Google could have crawled instead.
Beyond that, broken links are also a waste of link equity. For example, if you have a broken internal link from one blog post to another, you’re not getting the SEO benefit of that internal link, which is a negative for your SEO efforts.
Every website should be reviewed regularly for old content, broken links, widget updates, SSL certificates, user experience, speed, hosting issues, and alike.
Contact Washington Graphic Services! We can update, maintain, and keep your website fresh, relevant, and issue free!
Happy Holidays 2020!
Beautiful Google Fonts for your Website
Building attractive, user-friendly, legible fonts for your website isn’t always easy, but Google Fonts for websites has helped solve that problem. Having started small, the directory now includes more than 600, optimized fonts which can be added to your site by embedding a snippet of code. Prior to this if the user did not have the fonts in their computer system their default font would show a font not meant by the designer or creator, thus the website would not look or display as it should. This was a real problem and clients would be very upset if they were to view their websites on another computer without their fonts being installed and then see their sites very visually wrong.
Now Washington Graphic Services has the ability to design websites with even more options and font choices for a more unique and one of a kind look for your website without the worry of end-users not having fonts installed in their systems. The final website we design will look great on every computer screen everywhere!
Give Washington Graphic Services a call! We can create a new optimized website with fresh new content, bold exciting graphics, SSL certificates - and coded so that your website is found on search engines such as Google, Yahoo, and Bing!
Happy Thanksgiving 2020!
Washington Graphic Creates Marketing Videos to Bring in Business
Marketing videos will help you promote your products and services with increased sales and leads. Washington Graphic Services does it all: we create the story line, graphics, animation, custom voiceovers for an exciting and engaging video. Boost your business and promote yourself through video. Video can be sent through newsletters, websites, blogs and social media. Boosting your business is our top concern and videos really work!
Take a look at our newest promotional video and imagine us creating one for you that shows your products and promotes your services. Call us today.
QR Code Menus for Restaurants
Ready to take your restaurant to the next level? Contact Washington Graphic Services and we can customize a mobile menu for your restaurant or business. Get inspired so your restaurant or bar can make use of these creative QR Code ideas.
Creating a QR Code Menu for your restaurant is essential for complying with COVID-19. Restaurants need to adhere to COVID-19 prevention with disposable menus, or mobile ordering apps such as QR Code Menus. Customers take a photo of your QR Code and a mobile menu appears on their phone for dining in or take-out. Incorporating QR Codes into your restaurant improves the dining experience for your guests and increases the rate of returning customers. By placing a Social Media QR Code on your restaurant’s table tents, your customers can now follow you easily and quickly tag you in their posts.
Washington Graphic Services Is STILL Open
Washington Graphic Services is open and has staff available to create websites, edit, maintain websites, and customize databases, apps, or other web programming needs.
Our designers are also available for all graphic-related work such as printed graphic materials, brochures, logos, signage, displays, and customized marketing strategies.
We are here for you, give us a call...
Washington Graphic Services Is Open
Many clients have requested website postings on the Coronavirus, updated details on business hours, operations and services. WGS is here to create these website postings, informative e-newsletters to clients, social media postings, and client outreach. Our programmers are available for all website-related work as well as printed graphic materials, brochures, logos, signage, displays, and customized marketing strategies.
Catalogs Make An Effective Marketing Tool
Online shopping offers customers almost anything they want. The digital age has allowed us to access everything with our fingertips. All we need is to possess a tablet, phone, or desktop computer. The virtual world is transforming into a universal shopping playground where we get unlimited access to products. Before buying a product, we can also know about its specifications with user reviews.
Despite the prevailing trend of online shopping, catalog marketing is still an effective marketing tool that is implemented by many small and mid-sized organizations. Many organizations are even hiring catalog design companies for this purpose. One cannot deny the benefits of catalogs as a marketing tool.
Unlike brochures, catalogs mainly focus on content. Catalogs are structured in a manner to highlight content over products. In this age of cut-throat market competition, every organization is trying to give an innovative touch to their catalogs. After looking at the catalog, you can get an idea about an organization’s products and services.
In this internet-driven age, marketers are increasingly resorting to digital catalogs to make an imprint in the minds of consumers. The digital catalog design companies adhere to the guidelines as set by their clients.
Contact Washington Graphic Services to design, create, write, and manufacture your printed or online catalogs for increased sales and product exposure!
Business Websites With User Content
User-Generated Content (UGC) is content that is submitted by consumers, customers, clients and visitors to a website. It can come in many forms, from comments to embedded links, tweets, open-submissions and reviews.
Content is king on websites and user content can really help. UGC can greatly increase engagement with websites, as well as shareability and authenticity. Of course, along with benefits are possible-if-not-almost-certain negatives.
Areas to consider:
It needs to be moderated. Users will upload whatever they like, from inappropriate sites to offensive words, or totally irrelevant content.
Engage viewers/customers to continuously generate new content
Copyright infringement, with an in-house content creation team, submissions usually have to go through a process before they reach publication. They will be checked, assets confirmed as royalty-free and they will have a knowledge of what you can and what you can’t do.
Verified sources are important. Negative comments or sources can damage a brand, particularly when other users have no way of knowing if the contributor is trustworthy or not.
With a clear strategy and contingency plan in place, UGC can end up being a very successful and profitable way of driving engagement to a website. Contact Washington Graphic Services if you are considering this feature on your website or would like to discuss possible website enhancements or marketing strategies.
Use Image Processing To Optimize Your Business Website And Media
Your website needs to be optimized for effective and superior user performance. Image optimization is a big deal when it comes to website performance. You might be wondering if you’re covering all the bases by simply keeping file size in check. In fact, there’s a lot to consider if you truly want to optimize your site’s images.
Washington Graphic Services works hard to optimize our clients' websites. We utilize image processing tools and content delivery networks (CDNs) available that can handle all the complexities of image optimization. Ultimately, these services can save you time and resources, while also covering more than one aspect of optimization.
Image optimization is so important because if your site is slow, laggy, or difficult to navigate you will lose customers. If you decide not to optimize your images, you’re essentially tying a heavy weight to all of your media elements. All that extra weight can drag your site down a lot. Fortunately, optimizing your images trims away the unnecessary data your images might be carrying around.
If you’re not sure how your website is currently performing, you can contact our team for a review. Call us!
Happy Holidays
Web Accessibility: Be ADA Compliant!
Web Accessibility is a feature your website will need. The Americans with Disabilities Act (ADA) requires many businesses, associations, and non-profits to have their websites and marketing materials ADA compliant.
We can review your existing website and give you a quick overview of what it would take to make your website ADA compliant. Many sites may require only a few hours of our time or you can allow us to upgrade your existing site and make it ADA compliant.
Take adequate steps for your online business to make it accessible to the disabled by contacting Washington Graphic Services.
Give WGS a call at 301-312-6803.
Offset Vs Digital Printing - Choose What's Best for You
Printing is a complex topic, and there are always many options to choose from when it comes to colors, materials, and techniques. The quality of your print says a lot about who you are as a brand - you can either be an entity standing a cut above others, and you can forego an enhanced customer experience and go unnoticed.
So you want to know which technique to use? We'll outline the key things you need to know about each technique, right here:
Offset
- Cheap at high print runs (2,000+ copies)
- More precise colors - artwork can hit exact PMS tones
- 1-3 days for ink to dry
- Specialty inks and materials possible
Digital
- Cheap at low print runs (<2,000 copies)
- Deeper color range
- No waiting for ink to dry
- Data changes per print possible
GIVE US A CALL!
We will work with you personally to ensure every last detail of your print is perfect. Artwork, signage, newsletters, brochures, etc - whatever your case. Washington Graphic Services is up to the task. Give WGS a call at 301-312-6803.
Printing is how we started and what we specialize in.
STAY RANKED HIGH ON GOOGLE WITH ANNUAL WEBSITE REVIEWS
Sites compete with each other every day to nudge themselves higher on search engine rankings maintain top status.
Make sure you're website is running at its best with an Annual Website Review from Washington Graphic Services - we will break down your website with in-depth analysis tools and expert insight to discover what needs to, or can, be improved. To give you an idea of what we will do for you, here is a short sample of improvements that can be made:
- Adding an SSL certificate
- HTTPS redirect
- Fine-tuning and adding metadata
- Social media creation and linking
- Mobile site creation
- Sitemap creation
- Compressing site images
- Fixing errors such as broken links and resources
... and more.
Fixing errors will get you up and running and back in the rankings. But simply fixing errors is never enough in today's online market, and improvements need to be made. Whatever your case, Washington Graphic Services is up to the task. We will review your website and make the necessary changes to blast it up in search engine rankings and perform smooth as butter. Have your website found it no time. Give us a call at 301-312-6803.
